Barack Obama’s Online Marketing Strategy

Submitted by Aaron Pava on August 11, 2008 - 7:12pm

"If you have ever wondered what a perfect online marketing campaign looks like, just look at the Barack Obama campaign."

That is the message at webprofits.com which has put together a detailed outline of the Presidential candidate's online strategy, including social networking, SEO, email marketing, mobile marketing and a number of other strategies.

Also of note, the Obama campaign has engaged a "Rapid Response Team" which has has launched a new website for the single purpose of rapidly responding to and repudiating negative comments about the candidate.

Quickly responding in the same 24/7 news-cycle in which he is attacked is perhaps the greatest achievement of this unprecedented online campaign to date.

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Here is a link to the Barack
Submitted by Gregory Heller on August 13, 2008 - 6:52am.

Here is a link to the Barack Obama Fight the Smear website which is structured basically like a FAQ, or maybe a FUA (frequently used attacks).