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RSS FeedCarrotmob Flash Mob Activism is a Success
Submitted by Aaron Pava on March 29, 2008 - 6:17pm.
Earlier this week I met Brent Schulkin at EcoTuesday who shared about his Carrotmob vision: organizing consumers (via Flash Mobs) to make massive group purchases at companies who make environmentally friendly choices.
After a bidding war between local businesses, K & D offered to use 22% of the day's gross profits to upgrade their store to be more environmentally-friendly and energy-efficient.
Below is a short video of today's action (sans after-party):
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Carrotmob Makes It Rain from carrotmob on Vimeo.