CivicActions

Marketing Roadmaps Blog posted about the GTR last week:

Remember the five Cs of viral marketing? The Great Turtle Race hits on all five. It has the cornerstone pieces of a compelling message, the cause to save the turtles, and an engaged community. And then they successfully weave together the three elements that make viral marketing buzz: contest, comedy and charity.

As a comment left on the site says:
You left out the "Fourth C" of viral marketing: Colbert.
Once the Colbert Nation inserts its viral-chasing vigor into the fray, look out. 'The Colbert Report' has become the Digg of cable television.