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Submitted by Gregory Heller on September 5, 2008 - 4:14pm
A recent study on social networking came to my attention yesterday and it sparked a discussing with Bevan that we vowed to continue on the blog. The study which surveyed 13,000 adults between 18 and 65 in 17 developed nations found that 58% did not know what social networking is (30% in the US). Of those who said they participated in social networks, about a 3rd said they were losing interest, with 45% of American social networking participants answering they are losing interest.
Some interesting stats from the study: 40% of Americans participate in social networks though across the 17 markets surveyed the number was 26%. The US is still lead by the Netherlands, UAE and Canada.
Reading about the study I found myself wondering "What is the half life of social networks?" by which I mean, how long do you have to be engaged in the activity before you loose interest? I myself am not particularly interested in the traditional social networking technology anymore, I'm among the 45% of people in the US that are losing interest.
At the same time, I am more interested than ever in what has come to be called "Social Media". And this is where the lively discussing started with Bevan. There are "social networks," websites with the explicit purpose of finding and connecting to friends and staying up to date in some way or other with those friends -- think Friendster, MySpace, Facebook. These sites offer an array of technology that could be called "social networking technology" that enable activities that we could call "social networking."
The activity of social networking, which was not invented a few years ago on the internet, involves developing relationships, fostering conversations, sharing experiences, learning and teaching -- I'm not losing interest in that! I think we are seeing more of this activity enabled by some social networking technologies on what we have now come to call "social media" sites. On Twitter, or FriendFeed, or Flickr people are "social networking," they are finding others, making connections, developing relationships and sharing, but I don't think of Twitter as a "social networking site" though I suppose it could be.
I think most people have shared some variation on my experience with social networks: you join, you find your friends, you check out a few features, you lose interest, you start getting friend requests from people you don't know, or don't want to know anymore, and then you basically drift away from the site. Or the alternative experience where you join, can't find anyone you know, and don't come back. So dies these kind of social networks have a future? Or will the future of social networking be embedding the activity into all manner of other sites and paring it with other more compelling activities?
Social Networks vs. Social Networking, discuss...
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My first reaction to this was that the study seemed to be based around the term "Social Networking". Language goes in and out of fashion just like bands and music. Think about the terms "Rad", "AJAX", "Thou". They all have associations with certain eras, fads or periods of history, at least in my mind.
To me the study could just be showing that the term "social netwroking" has started going out of fashion.
Alternatively it could be that "social networking" is a short-lived activity or term that is practiced or used for a while until one gets sick of it, goes into another variation of social networking that they don't term as "social networking" or simply finds something else to do with their time. Younger generations will likely follow the same phase and go through the "social networking" phase, just like the "I'm gonna be a police man" phase, the guitar-playing phase, the skateboarding phase and the rebelious phase.
In any case, I agree with Gregory that more 'traditional' social networking sites, that exist solely for the purpose of social networking, are likely to lose interest in favour of niche, mashup or media-centric social networking -- the users of which, may or may not consider this social networking.
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Comments about social networking:social networking universe, the advantages outweigh the faults. Exploits must be addressed, absolutely. But networks are inherently great devices. Though a percentage of Web users find them useless, redundant, and banal, tens of millions have found such services to expedite tasks - for work or personal purposes - and essentially streamline their lives significantly. There is, after all, something important to saving time and energy. That is what allows for individual and societal advancement.So, while social networks do need further development to prioritize user happiness and safety, it behooves us to take any disconcerting and unfortunate headlines extracted from the realm of “BeboSpacebook” and hold them in perspective.
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