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Make your own anti suv commercial
Submitted by GregoryHeller on March 30, 2006 - 10:55am.
Last night, Eric Gundersen of Development Seed sent me a link to the Chevy Tahoe / Apprentice Ad Campaign.
Looks like a bunch of environmentalists are doing a little culture jamming. Check out Marty Kearns' Network Centric Advocacy blog for links to some pro environment andti suv commercials.
Be sure to make your own and post a link.
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http://www.chevyapprentice.com/view.php?country=us&uniqueid=03c9ed0c-123...
http://news.com.com/1606-2_3-6056633.html?tag=cnetfd.sd
http://www.worldchanging.com/archives/004255.html
Eric Gundersen reports that he and MArty Kearns Were interviewed for nightline about the Chevy Tahoe ad. Katrin Verclas writes that the culture jam will be covered in the BBC, and the NYT/CNet covered it today too:
A case of user-generated content gone awry emerged just last week when a do-it-yourself ad campaign for General Motors' Chevy Tahoe SUV was used by people to make "ads" that were critical of the company and its product. The spots showed the car, against a backdrop of rugged mountains, driving over rugged roads while messages appeared onscreen accusing GM of contributing to global warming. GM responded on Monday by saying it would not remove content merely because it had a negative tone.
Lots of good ads are posted on YouTube
Sorry, I couldn't resist!
Here's mine:
http://tinyurl.com/mv2z3