Most of us are aware that many of our day-to-day actions are now
captured in digitized form, from the more obvious online posts using
email, blogs and social networking sites; purchases made using
electronic payment systems and swiping your loyalty card at the
supermarket. Privacy games, launched on European Data Protection Day, provide deeper insight into data that is freely
available with the hope that people will continue to ask the
all-important questions: "who is
collecting all of this – what are they doing with it – with whom are
they sharing it - why don't
