best practices

Foundation for a Powerful Civic Action

Submitted by Henry Poole on August 12, 2007 - 12:30pm.
When I get asked to comment on a campaign communication or web page, I typically go through the same mantra -- who's the audience, what's the intended outcome, what are the key messages, and how will we measure success?

Insights on YouTube Scalability

Submitted by Henry Poole on July 15, 2007 - 10:32pm.

Aaron just emailed me a link to this blog post about how YouTube kept up with growth from 30 million to 100 million page views per day in 4 months - "sometimes the videos are cached way out on the “edge” of the network (their caches, and other people’s caches)". Kudos for Google for sharing some of their secrets.