colbert

GreatTurtleRace hits 5 C's of Viral Marketing (and a Bonus C)

Submitted by GregoryHeller on April 23, 2007 - 10:30am.

Marketing Roadmaps Blog posted about the GTR last week:

Remember the five Cs of viral marketing? The Great Turtle Race hits on all five. It has the cornerstone pieces of a compelling message, the cause to save the turtles, and an engaged community. And then they successfully weave together the three elements that make viral marketing buzz: contest, comedy and charity.

As a comment left on the site says:

Colbert Turtle Update

Submitted by JacobSingh on April 19, 2007 - 9:45am.
Turtle Update
* Turtle Porn Warning *
Caution: not safe for turtlings