online marketing

Barack Obama’s Online Marketing Strategy

Submitted by Aaron Pava on August 11, 2008 - 8:12pm

"If you have ever wondered what a perfect online marketing campaign looks like, just look at the Barack Obama campaign."

That is the message at webprofits.com which has put together a detailed outline of the Presidential candidate's online strategy, including social networking, SEO, email marketing, mobile marketing and a number of other strategies.

Also of note, the Obama campaign has engaged a "Rapid Response Team" which has has launched a new website for the single purpose of rapidly responding to and repudiating negative comments about the candidate.

Quickly responding in the same 24/7 news-cycle in which he is attacked is perhaps the greatest achievement of this unprecedented online campaign to date.